Windows Phone top in Italy


Kantar has released the preliminary smartphone OS market share numbers for November. Windows Phone continues to show a strong presence in Italy, where it held 15.6 per cent of the sales for the month, outselling iOS which only had 10.6 per cent of the market.

The iPhone 5s and 5c brought some fresh blood to the iOS landscape, so the expectation was that other platforms will drop during the holiday shopping frenzy under pressure by the new iPhones.

Besides Italy, Windows Phone stood its ground in the important (for Microsoft) US market and in Germany too. It did drop a little over a percentage point in the UK and its position in China declined also.

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