IDC has released its Mobile Phone Tracker report, showing that in the second quarter of 2013, Windows Phone is the second most widely used operating system in the Latin American region.
There are more than 20 countries in Latin America where the Windows Phone range of devices is available.
The report shows that Windows Phone has been ranked second in Mexico for the second consecutive quarter, and in the second quarter of 2013, Windows Phone was also ranked second in both Colombia and Peru. Colombia is one of the countries with the highest user preference ratings, with 25.6 percent of the market share. In other countries, such as Argentina, Chile and Brazil, Microsoft’s mobile platform has also grown in popularity, ranking third in the second quarter of 2013.
‘Reports show an important increase in the positioning of this operating system in Latin America. The market availability of new devices will be a factor in ensuring this trend endures over the next three months,’ says Oliver Flores, regional manager for mobile phones at IDC Latin America.
Liliana González, director of the Windows Phone Division for Latin America, says ‘During this year’s Mobile World Congress, we set ourselves the goal of being the second most widely used mobile platform in Latin America by the end of 2013, and we are overjoyed to be able to announce that these reports show that we have achieved this five months before the end of the year.’