The IDC Asia Pacific Mobile Phone Tracker has shown that for the third consecutive quarter, Windows Phone is the second most widely used smartphone platform in India. With a market share of 5.4 per cent, Windows Phone has maintained its lead over its competitors, Apple iOS and Blackberry.
According to Manasi Yadav, senior market analyst, client devices, IDC India, ‘Windows Phone powered Nokia Lumia devices have achieved a striking growth in their volumes within a very short time since their launch in India. With new Windows Phone devices getting launched at short intervals, we expect them to continue on this growth trajectory.
Vineet Durani, director of Windows Phone Business Group of Microsoft India Pvt. Ltd. says, ‘Less than ten months back, when we launched Windows Phone 8 in India, we had set ourselves the goal of being the second most widely used smartphone platform in India, and we are excited to have achieved this milestone so quickly.’
In India, there are Windows Phone devices available across a broad price spectrum. These include the Nokia Lumia 520, 620, 625, 720, 820, 920 and 925.