Kantar has released smartphone sales estimates for the 3 months ending June 2013.
In the UK Windows Phone continues to increase market penetration, reaching 8.6 per cent market share, a new high for Microsoft. Windows Phone is also doing well in France with a dramatic increase to 9 per cent increase from only 2.2 per cent last year.
Windows Phone’s market share in Germany dropped slightly to 5.9 per cent from 6.1 per cent last month, and is also losing market share in Italy, now with only 7.8 per cent share.
In China, Windows Phone share increased from 2.9 per cent last month to 4.9 per cent in June. In Australia Windows Phone share is 5.3 per cent, down from 5.6 per cent last month. Overall, IOS and Windows phone are the only smart phones to have grown in the quarter. Android lost 1 per cent and Blackberry continues to collapse with a drop in market share of 6.5 per cent.
Dominic Sunnebo, global strategic insight director at Kantar Worldpanel ComTech, says, ‘Windows Phone continues to consolidate its position as the third OS globally, with strong performances in Britain and France. However, its share in the important US market has dipped slightly from 4.6 per cent in the three months to May to 4 per cent now.’
Sunnebo says, ‘While flagship Windows handsets such as the Nokia 925 and HTC 8X grab the headlines, it is the low and mid-range models, such as the Nokia Lumia 520 and 620, which are quietly driving its momentum. It is vital for Windows to be seen as a mainstream alternative to Android and iOS rather than a niche platform. Selling large volumes of lower end smartphones is a good way of getting Windows seen in the hands of potential customers’ friends and family, convincing them there isn’t a risk in choosing the operating system. The majority of people are trend followers, not trend setters, so Windows needs to get as many smartphones to market as quickly as possible.’