Microsoft’s Windows Phone has hit a record 9.2 per cent market share in the UK.
According to the latest statistics from Kantar Worldpanel Comtech, which show that Microsoft’s mobile operating system market share has increased five percent over the past year. This sees Windows Phone accounting for 9.2 per cent of the UK smartphone market in July, compared to a 4.2 per cent share at the same time last year.
Dominic Sunnebo, strategic insight director at Kantar says, ‘Windows Phone, driven largely by lower priced Nokia smartphones such as the Lumia 520, now represents around one in 10 smartphone sales in Britain, France, Germany and Mexico.’
‘Windows Phone’s success has been in convincing first time smartphone buyers to choose one of its devices with 42 [per cent] of sales over the past year coming from existing feature phone owners. This is a much higher proportion than Android and iOS,’ Sunnebo says.
The market share of Android, Google’s mobile operating system, slipped by 3.8 per cent in the UK, with Android now accounting for 55.2 per cent of the smartphone market.
Apple’s iOS market share increased by 7.8 percent during the three month period ending in July, despite the lack of a new iPhone announcement. It saw similar growth in the US, accounting for 43.4 percent of smartphone sales there.
Windows phone is also growing market share in other countries. Kantar says that it accounts for around one in 10 smartphone sales in the UK, France, Germany and Mexico. For the first time, the platform took the number two spot in a major world market, Kantar says, making up 11.6 percent of smartphone sales in Mexico.
Windows Phone’s success has been in convincing first time smartphone buyers to choose one of its devices with 42 per cent of sales over the past year coming from existing feature phone owners. This is a much higher proportion than Android and iOS. The Lumia 520 is selling best of all in this area, providing the price and quality that new smartphone buyers are looking for.
It’s ironic that almost all commentators are so busy knocking Microsoft’s decision to buy Nokia’s smartphone business that they have failed to notice That Windows Phone has more than doubled its market share in one of the world’s most important markets in the last year.