Windows Phone has almost doubled its market share in Europe according to the latest figures from Kantar World Panel for the 3 months ending September 2013. Windows Phone has posted its highest ever sales share of 9.2 per cent across the five major European markets Great Britain, Germany, France, Italy and Spain.
Windows Phone is within one percentage point of iOS in Germany and has hit double digit sales share figures in France and Great Britain with 10.8 per cent and 12 per cent respectively – the first time it has recorded double digits in two major markets.
Dominic from Kantar says, ‘Windows Phone’s latest wave of growth is being driven by Nokia’s expansion into the low and mid range market with the Lumia 520 and 620 handsets. These models are hitting the sweet spot with 16 to 24 year-olds and 35 to 49 year-olds, two key groups that look for a balance of price and functionality in their smartphone’.
‘Nokia is set to unveil another wave of new devices next month and I expect couple of volume driving devices like Lumia 720(Dual sim) at the event. If Nokia can continue to deliver high valued devices at lower price points with the help of Microsoft, they can soon achieve the second spot in key markets.’