Windows Phone climbs in Europe markets


Windows Phone now accounts for one in 10 smartphone sales across the UK, Germany, France, Italy and Spain, according to the latest data from market analysts Kantar WorldPanel.

Android still remains the number one system in most countries, but Windows Phone is gaining fast. In the UK it now accounts for 11.4 per cent of the market, up 7.2 per cent compared with the same period last year.

““August is traditionally a quiet month for Apple as consumers wait for the release of new models, and strong sales of the iPhone 5S and 5C at the end of September did not manage to make up for the lull,” says Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech.

“The full impact of the new iPhones will be seen at Christmas when iOS is expected to bounce back strongly in Britain, the US and Australia.”

“Price is the main barrier in developing markets and the budget Lumia 520 opens the door to smartphone ownership for many,” says Sunnebo.

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