Russia’s largest carrier, OAO Mobile TeleSystems – known in the high street as MTS – has announced success in Windows Phone sales. Windows Phone handsets accounted for 8.2 per cent of all smartphones sold in Russia in the first quarter resulting in sales of 315,000 units up from 5.1 per cent of all units sold in the same quarter of 2012. Apple was the loser with its market share dropping from 9 to 8.3 per cent.
Last year MTS had made the decision to drop the iPhone after enduring years of high subsidies. ‘Apple wants operators to pay them huge money, subsidizing iPhones and their promotion in Russia’, said MTS CEO Andrei Dubovskov. “It’s not beneficial for us. It’s good we stopped selling the iPhone as these sales would’ve brought us a negative margin.
The bouyant Windows Phone figures are a positive indication that MTS is pursuing the right strategy.