Why Nokia chose Windows Phone over Android

Nokia-chief-executive-Stephen Elop

Why did Nokia choose Windows for its smartphones when it killed off Symbian? It held talks with Google about choosing Android, but in the end elected to sign a deal with Microsoft. We now know the answer thanks an interview with Nokia chief Stephen Elop in The Guardian.

‘I’m very happy with the decision we made,’ said Elop. ‘What we were worried about a couple of years ago was the very high risk that one hardware manufacturer could come to dominate Android. We had a suspicion of who it might be, because of the resources available, the vertical integration, and we were respectful of the fact that we were quite late in making that decision. Many others were in that space already.’

‘Now fast forward to today and examine the Android ecosystem, and there’s a lot of good devices from many different companies, but one company has essentially now become the dominant player.’ This, he says, is important in negotiations with carriers – who are the gatekeepers to getting a phone in front of so many people, especially in the US.’

Elop’s reasoning is clear: Nokia believed that Samsung would be best-placed – because of its manufacturing capability and history in the mobile space- to dominate, which would leave no room for anyone else – reasoning which has been borne out by events.

‘Now, it’s hard’, says Elop, ‘ it’s very difficult because we are starting as a challenger, we’re having to build that credibility; but with partners like AT&T we’re gaining that traction . But it was the right decision. You look at a number of other Android providers right now and they’re in a tough spot.’

On Thursday, Nokia will announce its second-quarter results, including figures for handset shipments. In its latest quarter to the end of May BlackBerry shipped 6.8m handsets. If Nokia has beaten that, it will have staked a claim to be the third ecosystem.

More here at The Guardian

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