Nokia’s rewards scheme for app developers

32 per cent of developers will target Windows Phone

Nokia has launched a rewards program for Windows Phone developers in 21 countries. Called DVLUP, the initiative is designed to help developers to increase the success of their projects.

The program, which is free to Windows Phone developers, users gamification gimmicks like winning badges, earning points, and completing quizzes on app development. Developers can also earn additional points and promote their work through the Windows Phone Store and advertising.

Windows Phone developers can also create, book, and manage their own app promotion and marketing campaigns built through participation in DVLUP. Nokia calls this “an industry first” since most app stores leverage algorithms to control promotional efforts.

DVLUP is now available in more than 20 countries including Australia, Canada, China, Egypt, Finland, France, Germany, India, Indonesia, Italy, Kenya, Poland, the UK, the US, and Vietnam.

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