Nokia China, together with China’s biggest telecom operator – China Mobile Ltd – has launched a campaign challenging Windows Phone app developers in China to come up more than 1,000 ideas for new apps, reports China Daily.
Nokia’s newly appointed general manager in China, Erik Bertman, launched the scheme which has a four month deadline.
Bertman is the fifth China head for Nokia in the past four years, suggesting a bumpy ride for the phone maker in the world’s biggest mobile market. His predecessor, Gustavo Eichelmann, resigned from his post in May and returned to the United Kingdom citing ‘personal reasons’.
Bertman has been appointed general manager of Nokia China from June 1. He joins the China team from Russia, where he has been based since 2009. Nokia says the Swedish-born Bertman has a strong track record of delivering results.
‘China plays a key role to Nokia,’ Bertman said at a Beijing news conference. Nokia has operated in China for 28 years, he said, and has about 250 million Nokia device users there.
The Innovation Campaign aims to allow young developers to achieve their dreams and drive innovation on the Windows Phone platform, Bertman said.
Bertman said the Windows Phone ecosystem now has a total of 160,000 apps, including 70,000 apps just for Chinese consumers.
Full report in China Daily