Microsoft signs Corona Labs as new app dev partner

Microsoft signs Corona Labs for Windows Phone apps

Microsoft has signed up another cross-platform application-development vendor in its bid to get more applications built for Windows 8 and Windows Phone 8.

The new partner is Corona Labs, which makes a software development kit for building 2D apps across platforms. Corona says it has 300,000 developers worldwide using its SDK to publish apps to iOS, Android, Kindle and Nook devices with a single code base.

Corona’s SDK will support Windows Phone 8 in the first quarter of 2014, with Windows 8 support coming some time after that, Corona officials said.

Microsoft has signed similar deals with a number of other middleware partners – including Unity, Marmalade and Havok – to provide cross-platform frameworks for porting games and apps to its Windows platforms.

Corona says that some 70 per cent of its SDK users are building games, with the rest building business apps, utilities and e-books. Games make up about one-third of all Windows Phone downloads and perhaps as much as 60 per cent of revenue.

According to David Rangel, Corona Labs COO, ‘Tens of thousands of developers are using Corona SDK to build 2D/2.5D games and apps, including business apps, utilities and ebooks. This is a fairly different set of developers from those using something like Unity, which is a great tool for 3D games. Developers choose Corona SDK because they can build 2D games and apps much more quickly and easily than in tools that were originally built for other purposes and/or platforms.’

Rangel says that developers who have already built apps for non-Microsoft platforms using Corona’s SDK will be able to reuse 95 per cent of their code in building their Windows Phone and Windows 8 apps.

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