Kantar says Windows Phone tops 10 per cent


Market analysts Kantar Worldpanel says Windows Phone climbed past the 10 per cent market share mark in Europe in the three months to October .

This is double what the OS had for the same period of 2012. Then Microsoft’s mobile operating system had a 4.7 per cent market share. According to Kantar, most of the phones running WP were from the low-end spectrum,  with Lumia 520 alone accounts for about a quarter of all WP devices.

According to Dominic Sunnebo, Global Consumer Insight Director at Kantar Worldpanel, 75 per cent of Nokia Lumia phones sold in the UK for the quarter were Lumia 520 and Lumia 620 phones. The trend is similar in other EU markets, too. Windows Phone marked its biggest bump in Britain, where its market share rose 7.4 points to 12 per cent in October.

Android also achieved a year-over-year growth of 7 points in the top five EU markets. Google’s OS went from 63.9 to 70. Per cent market share in a year.

The report points out that Apple is doing well in Japan and the US, where it has 76.1 per cent and 52.8 per cnet, respectively. However, things aren’t so rosy in the EU5 region (Germany, UK, France, Italy and Spain), where the Apple only had a market share of 15.8 per cent.


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