Sky Italia, Nokia and Microsoft have collaborated to bring Sky Go, the service that lets users view 30 pay-TV channels on their mobile, to Windows Phone. But so far the service has only been announced for Italy. The service will be launched for the Nokia Lumia family from the middle of December.
‘Sky Go on the Windows Phone 8 platform is a world exclusive for Italy and a true Christmas present for our customers,’ says Paola Cavallero, General Manager of Nokia Italia. ‘We are particularly pleased with the partnership with Sky as it will further increase the satisfaction of our Italian users of Lumia devices. This app, in addition to the recent arrival in the Store of other successful brands such as Instagram and Vine, will be available on the entire Lumia family stretching from the Lumia 520 to the new Lumia 1520 with its high-quality 6-inch screen.’
According to Sky TV’s UK forums, the company is not planning to bring the same service to the UK. The announcement reads, ‘We appreciate your enthusiasm to discuss the nuances of the argument for W8 support but for the moment the decision has been taken to not support it in the near future. . . .we will continue to monitor trends to possibly reconsider our decision in the future.’
It appears as though Microsoft has been the driving force behind the launch in Italy, and Sky Italy is a separate company. No doubt its UK counterpart will be carefully watching the extent to which the service is taken up.
‘We are pleased with this important agreement thanks to which Sky Go for the first time in the world will be making its debut on Nokia Lumia smartphones and the Windows Phone 8 platform,’ says Remo Tebaldi, Customer & Product Marketing Manager Sky.’
‘We are enthusiastic about our collaboration with Sky and proud that Italy has been chosen for the global debut of Sky Go on Windows Phone. This is further confirmation of the excellent results that have led our mobile operating system to become the second largest in Italy in the third quarter of 2013,’ says Silvano Colombo, Consumer Channel Group Manager, Microsoft Italia.